Airtel Increases Minimum Recharge for Basic Plan by 57%

Airtel Increases Price of Basic Plan

Airtel Increases Minimum Recharge for Basic Plan. Airtel customers now need to recharge with at least 155 Rupees to keep their sim active. The company has introduced a new entry-level plan with a price of 155 Rupees, replacing the previous 99 Rupee plan.

Bharti Airtel, India’s second-largest telecom company, has given a big shock to its customers. The company has increased the price of its basic tariff plan by almost 57%. The company has now introduced a new entry-level plan costing 155 Rupees, previously priced at 99 Rupees. This means that Airtel customers will now have to recharge for a minimum of 155 Rupees to keep their sim active.

The company spokesperson said on Tuesday that the basic tariff has been increased by approximately 57% effectively. The company has introduced a new, cheapest prepaid plan for 155 Rupees, instead of 99 Rupees. They stated that after discontinuing the existing tariff, the new plan has been launched in seven regions.

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The price of Airtel plan has increased in these seven circles

Airtel plan has increased in these seven circles

Airtel stopped the existing plan and rolled out a new, higher priced plan in seven circles, including Andhra Pradesh, Bihar, Himachal Pradesh, Karnataka, Rajasthan and Western Uttar Pradesh. The company introduced a new scheme in the states of Odisha and Haryana last year, based on trial results.

Why have the prices of the tariff plans increased?

Airtel Increases Minimum Recharge for Basic Plan – Last year, telecommunication companies aimed to increase revenue by raising tariffs, with the expectation of the increased costs of 5G deployment in the country. The move came as companies aimed to offset the cost of billions of dollars spent in 5G rollout. One such company is Airtel, whose average revenue per user was 190 rupees in the September quarter, representing a 3.8% sequential growth and around 24% annual growth. The company has now increased its minimum recharge for the basic plan as part of its efforts to increase revenue.

The company raised prices of its recharge plans in November 2021. It was said that the company’s average revenue per user (ARPU) should be between 200 and 300 rupees for a financially healthy business model, which is quite low. This means that the company may also raise prices of other plans to increase ARPU and revenue.

Airtel Increases Price of Basic Plan “Airtel 155”

Airtel’s new plan costing 155 rupees will come with a validity of 28 days. The plan will also come with 1 GB of data and unlimited calling. The plan will include 300 SMS for 28 days. These features were previously available in Airtel’s plan costing 99 rupees.

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